The latest British supermarket to join the vegan bandwagon is ASDA which has revealed a range of 48 products that are all plant based. The supermarket took this dip to soak into the international movement Veganuary that encourages shoppers to adopt a plant-based diet for the month. ASDA has said that all its products are far cheaper when compared to any of its competitors.
The most expensive items on the menu are priced at highest £2.50 which includes the Plant Based Green Thai Curry and Plant Based Sweet Potato Katsu Curry. ‘No-zzorella Sticks’ (£2.25) and the ‘Duckless Spring Rolls’ (£2.25) being their standout products.
Julie Wild, Own Brand Strategy Manager at Asda has said that the he demand for plant based products is growing at a rapid rate, but it can be challenging for customers to find diverse, high-quality, and inexpensive options on the market. So the new Asda Plant Based range with 48 new products to choose from has been designed to offer something for everyone, at affordable prices.
Asda has made sure all trays and sleeves packaging found in the this range is 100 per cent recyclable.
This range has come in the market when British supermarkets and restaurant chains are rushing to cash in on the rise of vegan diets. Leading non- vegetarian chains like KFC, Costa, Waitrose and Marks & Spencer are among the big-name brands who have released plant-based offerings this month.
But ASDA has a range that is more based on the mushroom-based meat-alternatives that includes meat-free mince, burgers, sausages and meatballs, compared to the other vegan products in the market that uses Soy as their main component. Mushroom is a more nutritious and healthier option while giving customers a meaty and savoury, umami taste claim the creators.