A few days back, AHDB that is Agriculture and Horticulture Development Board launched a new campaign highlighting the nutritional benefit of enjoying dairy products and red meat. The campaign was mainly showcased on U.K. T.V.
All about the newly launched campaign.
This campaign roughly cost 1.5 million dollars. The main aim or the campaign’s focus was to showcase the U.K.’s world-class standards in sustainability and the case of food production.
The advertisement showcased three different endings, featuring open beef steak sandwiches with a glass of milk, a lamb tray-bake, and pork with Mexican rice.
All three advertisements started with the scenery of a farm with animals. Therefore, Meat and Dairy serves as a perfect food combination to enjoy a balanced and nutritious diet.
This advertisement received hundreds of dislikes on YouTube, or instead, ten times more dislikes than likes on all the three uploaded videos.
AHAB’s head stated the purpose and the viewpoint of the campaign
AHAB’s director of marketing Mr. Liam Byrne quoted that the nations need a bit of a lift, as every one of us faces challenges in our day-to-day lives and in such situations, the media is telling consumers to ditch meat and dairy. Apart from this, he added that this is one of the most critical campaigns, as it tells the real story of food and farming from Britain.
ASA received several complaints about the advertisement.
The Advertising Standards Authority received several complaints concerning pro-meat T.V. advertisements. Even the Vegan Society has officially complained about the ad by saying that this campaign is misleading the common masses. This will cause harm to society.
Vegan Society states that the advertisement is misleading people by providing wrong information.
Apart from it, the advertisement campaign gives wrong information to the viewers. The advert says “to B12 or Not B12”. Which means that the campaign suggests that one can only get Vitamin B12 if you consume animal products. This is a false narrative.
The Vegan Society further adds that all such vitamins are also present in vegan food products. Vegan food products are manufactured to get all the nutrients and taste without harming our animals and environment.
They further added that this advertisement directly conflicts with the government. As the government is trying hard to motivate and encourage people by supporting plant-based food products.
Not only this, but it is also a direct conflict concerning the health of humans as well as animals, and especially our environment.
Therefore, such misleading advertisements should be banned immediately.