A new post, posted by vegan food UK stated, that, confectionary giant mars has launched a dairy-free line. This product is none other than, the most delicious drink, galaxy vegan hot chocolate. Galaxy is the first brand to introduce a vegan drink.
This product has just launched and is available only at the stores of Waitrose and all other partners, and would soon be available to all other market places.
Galaxy enters vegan indusrty by launching vegan hot chocolate
After the success of a smooth orange chocolate bar, caramel and sea salt chocolate bar, and the most loved caramelised hazelnut chocolate bar, the galaxy has paved a way to enter the vegan industry. By taking the second step, into the vegan food product industry, they are the first ones to launch a Vegan drink.
Mars director, Kerry Cavanaugh, is truly following all the marketing strategies. He is promoting the name of the brand for a lifetime.
Mars has genuinely evolved as per the needs of the consumer as well as society. He stated that they are excited to launch many more delicious treats using Vegan recipes. They want to do it without compromising on the consumer’s taste and preferences.
Kerry further added that though the reach of the Vegan food industry is currently limited to a certain extent, it will rapidly grow in the future, and there is a broad scope of the market and further added that this is just the beginning.
At the beginning of the year, the galaxy launched two new flavours including Vegan crumble cookie and Vegan smooth mint.
The galaxy has evolved by introducing new taste and new flavours and also original, eye-catching packing. The colours used to pack the chocolate bars are so eye captivating, that any chocolate lover would be enticed. The packaging is hard to resist and tempting.
GM Michelle Frost said that the packaging would attract not only the old ones but also the new customers, and would also be useful to increase the sales of the galaxy vegan products.
The marketing strategies, of Mars, are straightforward yet very much fascinating. They are indeed leaving no stone unturned to win the race in the vegan industry.
The Last Thought
Currently, they are selling Galaxy Vegan Smooth Mint in a package with a mixture of blue and mint colour with a picture of tempting chocolate for three pounds. They are also selling, Galaxy Vegan Crumble Cookie, in an eye capturing packing of dark pink colour with a piece of mouth-watering chocolate in all the stores across the U.K. The price for the galaxy vegan crumbled cookie chocolate bar is the same as the price of galaxy vegan smooth mint chocolate bar.
Let’s See, What next are they going to launch! Will it be another flavour of the drink? Or will it be a new Vegan product? Let’s gear ourselves and wait for the next announcement of galaxy Mars or the Vegan Industry.
