Atlas Monroe is a plant-based meat company co-founded by Jonathan and Deborah Torres. There is a great history which led to the foundation of Atlas Monroe.
As reported by Deborah, her father was fighting with Type 2 Diabetes which compelled her to innovate some plant-based foods which are great in taste.
As he and his family adopted a completely raw, organic as well as vegan diet for a period of 3 months, his father got completely healed up. This inspired him to keep experimenting in order to adopt a natural plant-based diet forever. When he continued his experiments, he led to the foundation of Atlas Monroe.
Recently, the judges at the Shark Tank tasted the plant-based “fried-chicken” from Atlas Monroe and got shocked by its amazing taste. Lori Greiner, one of the judges at the show, found the batter really tasty.
However, when the sharks asked Deborah about their financial data, they got confused with his reply. They said that the numbers presented by him did not add up well and were actually backward.
Hearing Deborah’s reply, the majority of the judges took their offer back except Mark Cuban, the brand guru, as well as Rohan Oza.
After this, Jonathan and Deborah were offered a price of $1 million by Mark Cuban and Oza for their entire business.
However, they declined this offer by saying that they will hit a million dollars as soon as they get the access to the required facility which will enable them to fulfill all the orders efficiently.