Subway’s new Tastes Like Chicken Sub features soy-based chicken. After ten years of research they developed a taste like roasted chicken strips.
On 30 December, Subway decided to update their menus with two new vegan variants across the U.K. The customizable T.L.C. (Tastes Like Chicken) sub-features soy-based vegan chicken.
After the intense research of 10 years, the soy based chicken burger was developed. It took ten years to mimic the taste of Subway’s roasted chicken breast strips and Violife vegan cheese slices.
The vegan alternative is available as a 6 inch or footlong sandwich and is also available as a wrap or salad. In the future, the chain is also adding a vegan double choc cookie- designed to perfectly mimic the flavor of the chain’s non-vegan cookie in the same flavor.
They will be available as a single cookie and in packs of 3 or 12 cookies. Angelina Gosal, Subway Head of Marketing in the U.K. and Ireland, said. “Our new plant-based T.L.C. Sub will delight both our vegan and non-vegan fans—we’ve created a product that tastes so much like our flavorful chicken breast strips, guests will be surprised it’s not the real thing; with our new additions, we now have one of the biggest and tastiest plant-based menus on the high street, to offer you even more choice.”
Subway going Vegan
In January 2020, Subway added Meatless Meatball Marinara, entirely vegan, and came with complete vegan cheese. They are available across the U.K. after a successful trial.
Plant-based Patty, Vegan Toasted Bite, and Hash Browns are other vegan options at Subway.
Initially, they started testing the vegan alternatives with Beyond Meat’s vegan meatballs in September for only 685 locations.