With the increasing demand for vegan products worldwide, UK supermarket Iceland is all geared up to launch the all-new vegan sausage rolls and steak bakes to its shelves.
UK Iceland market is first in launching vegan sausages. They will launch a wide range of frozen Greggs vegan products in all the supermarkets in Iceland.
About the product
The products are already stealing the heart of the Iceland people. Some of them are Greggs iconic, Vegan Sausage Roll and Vegan Steak bake.
On 1st January 2021 new vegan products will be launched , on all the online platforms for sales. From 2nd January products will be available for takeaway .
The products will be available to the people at a pocket-friendly price. For a pack of four rolls, two bakes, people would have to pay 2.50 Euros. This means that a single sausage of the roll would just cost 63p.
The golden layers of crisp puff pastry and a delicious bespoke Quorn filling will be ready in 30 minutes.
In thirty minutes it is ready to serve hot and fresh.
The vegan sausage rolls, make a perfect and most convenient snack for the whole family. As it is ready to eat; vegan and always ready to eat.
Moreover, it also serves as a treat to all the mid-night cravings without adding those extra pounds!
In an interview, Greggs Vegan Stake bake says that “the sausages, which are newly added to the menu are as tasty as the non-vegetarian or non-vegan variant of our bakery.”
They even shared the secret behind the tasty Vegan-friendly snacks. Savoury flavoured Quorn and diced onions in a rich gravy create these snacks. After this they are wrapped in a light, crispy, and mouth-watering puff pastry.
Day-by-Day Iceland is expanding its food business, substituting their products with vegan products, and creating awareness among people, by bringing out new and delicious products in the marketplace.
Previous Achivements
This is not only increasing their share in the market but is also creating a vibe among the people, that the vegan food can be as delicious and mouth savouring as non-vegan products are.
Iceland already offers a wide range of vegan products on its menu. They even have vegan products under their brand name, which they had started in the year 2018.
They had launched Bull Burger in April 2018, which was a massive success. This product opened the gateways of the vegan food industry in Iceland .
So, they further went out to sell Wagyu beef burger.
Following the patty’s success, they decided to expand their plant-based offering, and therefore, they announced a slew of new and exotic products in October 2018.
A survey stated that 56 per cent of the adults residing in the UK are adopting the “going vegan” trend as they found such delicious saviours in the supermarkets.
They subsequently concluded that the UK’s growth is rapid regarding because people adopting the new concept and going vegan. This is the crucial reason why the vegan food market is growing in Iceland, and why people are substituting non-vegan food products with vegan food products.
